Home Depot has been revolutionizing the sector of home improvement for the last 40 years. It has risen gradually by being a do-it-yourself marketplace. It has slowly become the second-largest home improvement shopping stop that owns sales of 100 billion dollars. This company has been a shining example of rising from scratch.
Home Depot – At A Glance
|Company Name||The Home Depot|
|Founded||February 6, 1978|
|Founders||Bernard Marcus, Arthur Blank, Ron Brill, Pat Farrah, Kenneth Langone|
|Headquarter||Atlanta, Georgia, United States|
|Annual Revenue||$110.2 Billion (FY 2019)|
Home Depot SWOT Analysis
A Home Depot SWOT analysis will assist in determining the company’s current position as well as assessing its business prospects and future growth.
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Strengths of Home Depot in SWOT Analysis
First off in the swot analysis chart we should analyze the strength of The Home Depot:
Value for Money: Home Depot always offers the best service at a very affordable price. Everyone wants a worthy run of their money. Every time customers come to a retail shop; they’ll compare prices of similar products. Home depot always wins the competition by 10% lower prices.
One stop solution: Home Depot is the one stop solution for the widest variety of products. You can find anything here, from furniture to tools, kitchen apparatus to construction materials, all kinds of home appliances under one roof.
Excellent Customer Service: Home Depot has a great track record of treating customers with the amount of respect they deserve. They practice the culture of excellent customer service over a period of time and always thrives to improve the shopper’s experience.
Useful BOPIS Strategy: Home depot has an efficient and exclusive buy online pick up in-store service. This brings them almost 40% of online orders. The effectiveness of Home Depot’s exclusive BOPIS strategy has been really beneficial to their growth.
eCommerce migration: During the Covid pandemic Home Depot has effectively migrated into their online services. The sales that stood 1% in 2010 and around 6% in 2019 now contributes more than 30% of the sales.
Weakness of Home Depot in SWOT Analysis
The weaknesses or areas to be improved are discussed next in the Home Depot swot analysis.
Area Dependency: Among the grand total of 2200 stores owned by home depot, all of them are mostly located in North America. The exceptional locations are 180 stores in Canada, 125 in Mexico. The markets in Canada and U.S. are having great sales where the Mexico market is quite unstable. If Home Depot was less dependent on North American locations their revenues could be higher than they already have now.
Aging Infrastructure: Home depot is over 40 years old. Fairly possible that it has an older infrastructure. But this old infrastructure is causing home depot a great deal of business hamper. The old Home Depot invested over $11 billion for digital transformation only for the project to fail because of the crumbling infrastructure.
Negative Publicity: some administrative decisions of Home Depot have caused a negative impression among the mass media. In 2019, home Depot fired an employee after he requested a disability-related emergency break. The company was forced 100 thousand dollars to settle the case. Even though the settlement happened, this issue caused a big negative impact on the company’s reputation.
Late eCommerce Adoption: Though Home Depot has adopted into the e-commerce sales with the pandemic and lockdown hit. But they could’ve entered sooner in the online section. Now they’re not as dominant in e-commerce sales as they are in physical stores. This appears as a big weak point for Home Depot.
Opportunities for Home Depot in SWOT Analysis
Home Depot swot analysis offers the brightest part of the opportunities offered by Home Depot. Let’s look at them.
Coming out of Area Dependency: Among the grand total of 2200 stores owned by home depot, all of them are mostly located in North America. The exceptional locations are 180 stores in Canada, 125 in Mexico. The markets in Canada and U.S. are having great sales where the Mexico market is quite unstable. Home Depot should expand out of North American locations and spread all over America and Canada so that their revenues could be higher than they already have now.
Increase Online Sales: During the Covid pandemic Home Depot has effectively migrated into its online services. The sales that stood 1% in 2010 and around 6% in 2019 now contribute more than 30% of the sales. Its recent online push has given the company an edge over competitors like Lowe’s. This shows it has immense potential growth if it increases online sales.
Exploit Home Decor: With key players such as Bed, Bath and Beyond facing multiple challenges of its own, the home decor section has much potential for growth. After Home Depot’s acquirence of The Company Store, it has come to a position where its opponents’ misfortune will result in its profit, if hanfled expertly.
Expand via Partnerships: Home Depot had expanded its market to China. But after its failure to attract enough customers, it was forced to retreat. To make its expansion more successful, it can work alongside companies that understand the local market better, namely the local home improvement retailers.
Grow through Acquisitions: It will be much easier for Home Depot to grow through acquisition. By acquiring Bed, Bath and Beyond, Home Depot can easily enter the home decor section of the market and at the same time catalyze its own growth.
Diversify Offering: despite home improvement being Home Depots’ sole focus for many years, it could start dividing its attention to the food retail section and/or apparel.
Threats for Home Depot in SWOT Analysis
Each swot analysis that has been considered helpful, comes with an extraordinary perspective for threat concern. Some of the threats for Home Depot are enlisted below:
Intense Competition: In case of swiftly closing the gap that Home Depot has spent a fair amount of time building, Lowe’s is definitely one of the tops of the list that Home Depot has to keep an eye on. On that note, Amazon is also a major threat to Home Depot’s market share.
Looming Recession: In these economically challenging times, major scale constructions and house improvements have been either postponed or toned down. With the unwanted recession rearing its ugly head in the aftermath of this deadly pandemic, Home Depot’s increasing profits have a fair chance to end.
Price Deflation: Home Depot has been severely influenced by the price drop of lumbar over the last 2 years. All because lumber accounts for 18% of its total revenue. The company has failed to meet the expectations that have been placed on its shoulders after this devastating turn of events.
Possibility of Strikes: The bargaining power of employees has been increased a significant amount by adopting the UMSCA. Even at this moment, Mexican Home Depot employees demand a 20% pay rise to match their Northern colleagues.
Home Depot SWOT Analysis Overview Template
Conclusion and Recommendations for Home Depot
In summary, Home Depot’s strategy for market success is based on a combination of customer understanding, operational excellence, and customer satisfaction. In order to provide more convenience, and at less cost than its competitors, Home Depot relies on its excellent operating system.
Home Depot focuses on its stores, adverts, and IT systems to enable its e-commerce system to be automated extensively.
- Continue growth through solving legal problems that caused negative reputation
- pursue growth through alliances and partnerships
- Growing revenue with better reputation through new infrastructure building
With this Home Depot SWOT analysis, their company highlighted each of the strengths, weaknesses, opportunities, and threats of Home Depot on the market. To increase its market share and financial stability, Home Depot must take vigorous action.
However, in spite of the negative factors, it is without a doubt a symbol of progress and innovation.