Netflix is an American content platform and production company that mainly focuses on subscription-based streaming services. It was founded in 1997 by Marc Randolph and Reed Hastings in Scotts Valley, California. It provides its services all over the world except mainland China, Crimea, North Korea, and Syria. Its headquarters are in Los Gatos, California. A Netflix SWOT analysis helps the company executives to analyze and assess all the internal and external factors of the community.
A Netflix SWOT Analysis is a proven management framework that enables Netflix to benchmark its business & performance as compared to the competitors and industry.
Netflix – At A Glance
|Founded||29 August, 1997|
|Founders||Reed Hastings, Marc Randolph|
|Headquarter||Los Gatos, California, U.S.|
|Annual Revenue||$25 Billion (FY 2020)|
Netflix SWOT Analysis
SWOT analysis is a strategic planning frame that can be used by the company managers to get a successful situation analysis of the company. A Netflix SWOT analysis framework can assist them to realize their internal strategic factors such as strength and weakness, and also their external strategic factors such as opportunity and threats.
Netflix maintains its intimidating presence in the business sector only by reviewing the SWOT analysis regularly and improving itself. So, a Netflix SWOT analysis will be of great use for this company.
Strengths of Netflix in SWOT Analysis
Netflix has a plethora of strengths that will help it to thrive in the main field. A Netflix SWOT analysis will help to focus on these strengths. Based on Fern Fort University’s studies, some of these strengths are enlisted below:
Global Reach: Netflix is a worldwide multinational company. It operates in almost all the countries across the globe. So, it has a great deal of the global footprint. This makes it more recognizable to the public and helps with its publicity. So, it can implement its global thinking with local execution. This means that it can pursue its ubiquitous goals and can still win the hearts of its consumers. In April of 2021, Netflix had 208 million subscribers all across the globe. Almost 70 percent of the subscribers binge various series.
Originality: Netflix is known to produce high-quality original content. Some of these original contents are now quite hit with the young generation. Stranger Things, Money Heist, Narcos, Tiger King, Orange, and Mindhunter are some of the more famous shows. These shows bring more audience to their platform. They make sure that Netflix can keep its steady flow of income. Because if someone wants to watch these shows they will have to watch them from Netflix. So, in the long run, Netflix is the winner.
Reasonable Pricing: Netflix takes pride in its ability to come up with reasonable pricing. Its pricing management gives it a major boost against its competitors. The subscription plans that Netflix introduced are easy to afford and public-friendly. Subscribers have to pay a small fee of 8.99 dollars to have access to unlimited movies and shows. As it is cheaper than most cable TV operators, it is affordable for the general population.
Award-winning shows: Unsurprisingly, the popularity of Netflix’s original productions continues to rise. In the Emmy’s of 2021, Netflix received 160 nominations for its original productions. On the other hand, HBO, NBC, ABC, FOX, and CBS received the following numbers of nominations 107, 47, 36, 33, and 26. This proves that Netflix is surpassing regular cable TV suppliers in the production sector.
Adaptability: Netflix is a quickly adaptable platform that has proven its adaptability from time to time. Even now Netflix has quickly adjusted its platform to support various types of modern technology. Netflix can now be streamed live on Android, Apple, computers, televisions, and iPods. This has caused their business to improve rapidly over the years.
Weaknesses of Netflix in SWOT Analysis
Weaknesses are part of the internal factors of a company. A Netflix SWOT analysis will bring many of these to light.
Rising Debts: Netflix telecasts its programs all over the world and this takes a lot of resources and money. To keep this up Netflix needs more funds. For this Netflix keeps tallying up new debts to its long-term debt sector. Netflix has declared 14.17 billion dollars of debt. This huge amount of debt is sure to be considered a fatal weakness. But even after this big amount of debt, they are thinking about raising another billion dollars.
Over-dependence on a certain market: Over-dependence is never a good sign for a global company. Netflix may be a global company, but it indeed depends on the market of North America more than any other market. About half of their total revenue comes from their services provided to the North American market which is roughly 20.15 billion dollars. This over-dependence may be the cause of many of their future obstacles.
Increasing prices: Many other companies provide similar services to Netflix. Even though these companies are decreasing their prices to engage more customers, Netflix is raising its subscription prices. Disney+ is introducing its subscription prices for only 6.99 dollars per month and Apple TV+ is giving it away for a measly 4.99 dollars per month.
Opportunities for Netflix in SWOT Analysis
The opportunities are outside factors of a company that they can exploit for profit and benefits for themselves. A Netflix SWOT analysis will help the executives to contemplate them before their next big move.
Mobile Streaming Facility: In present times, people feel more comfortable watching something on their phones rather than watching it on their computers, laptops, or TVs. So Netflix is thinking of introducing a new subscription offer that is completely mobile-friendly. It will cost only 3 dollars per month. This can be a great opportunity for Netflix to widen its customer range.
Advertisement Exploitation: Many social media and entertainment media companies tend to make a good amount of money from advertisements. Google, Facebook, YouTube, and many other renowned companies are making millions of dollars from their revenue from advertisements. This can be a great opportunity for Netflix to make profits that will surely give a boost to its business.
Niche Marketing: “Niche Marketing” usually refers to region-specific marketing strategies. Niche marketing systems can be beneficial for Netflix as its trials were well-respected by the public. It has released “Sacred Games” in India and “La Casa De Papel” for Spanish folks that were well-received. This means it has a bright future in niche marketing. This can be a big opportunity for the future.
Threats for Netflix in SWOT Analysis
Threats are the most important part of a swot analysis. A Netflix SWOT analysis will point out the threats for Netflix that has been holding it back.
Competition: Netflix has many competitors in the entertainment field. Disney+, Apple TV+, Hulu, YouTube, Amazon, and HBO are its current big-league competitors. These companies are continuously coming forth with new ideas that can overwhelm Netflix. So It always needs to stay one step ahead in its endeavors to stay in the top position.
Government Regulations: Netflix being a global streaming service has to abide by all laws of the government. As many countries have laws that forbid many activities of Netflix, it makes operating tricky for the company. For example, due to different governmental regulations, it’s obvious that Netflix will not be able to extend its services to China any time soon.
Piracy: Digital piracy is something that has we asked its way in almost everything. No digital content, be it a music piece or a movie, is safe from piracy. Since Netflix is a platform that sells these contents to people at a low cost, these piracy attempts can cause them quite a loss. That is why piracy is a prominent threat to Netflix. Unfortunately, this is not a type of problem that can be fixed overnight. So, Netflix will continue to suffer until this issue is completely resolved.
Hacking of the account: Hacking is also another threat that clouds the future of Netflix. In 2020, the number of hacked personal Netflix has gone up exponentially. Experts think that this may because of the continuous lockdown the world is facing. However, this does not help the fact that if Netflix does not take this issue seriously and fix it, its users might move to different rivaling companies.
Netflix SWOT Analysis Overview Template
Recommendations & Conclusion for Netflix
Here are some recommendations for Netflix to improve their market game from the experts:
- They need to pair up with different rating media to provide various ratings for their shows.
- They need to enhance their safety measures to make sure their customers get their privacy.
- The need to introduce a more user-friendly interface for their application and website.
- They can start providing region-based entertainment programs by collaborating with the local service providers.
In conclusion, it can be said that a steady line of profit and global reach are the key strengths of Netflix. As for its greatest weakness, that would be over-dependence on a certain market. It may not look like much, but it is a huge load to carry.
A Netflix SWOT analysis helps the company in many different ways. Only because it would allow the executive directors to theoretically take apart the company’s strategic approach to this day and scrutinize them.